Receiving repeat business is essential if you’d like to grow a successful real estate business and continue to build your income. Whether you’re a real estate agent or another kind of business owner, customer retention is the key to long-term success in any field of business. Unfortunately, many agents struggle to achieve repeat clients.
It’s far more difficult—and costly—to acquire new clients than it is to keep your past clients around. Client trust is one of the most useful assets any realtor can develop. If a client trusts in your abilities and knows you care about their needs, they’re more likely to hire you again in the future.
If you fail to leave a great impression on your clients, they’ll likely hire a different agent the next time they’re selling or buying a property. If you’d like to boost your chances of repeat business, make sure you’re keeping two key tips in mind.
Follow Up with Your Past Clients
Even if a past client had a positive experience working with you, they can’t hire you again if they forget you exist. Therefore, failing to follow up is one of the top reasons agents are unable to acquire repeat business. For optimal customer retention, make sure your clients stay aware of your presence in the market.
There are many ways you can accomplish this. For example, you could periodically follow up with past clients via email, or you could send clients real estate postcards in the mail. Whatever tactic you choose, it should keep you firmly situated in the client’s mind long after they close.
Avoid Overpromising
If you’re struggling, it might seem like a good idea to boost the client’s spirits and make big promises. However, if you know that they aren’t promises you can keep or pose a high risk of failure, those promises will inevitably lead to dashed hopes and dissatisfied clients.
You can appear confident in your abilities while staying realistic. Steer clear of too-bold or unrealistic promises. Continuously overpromising can cause you to lose client trust, meaning that they almost certainly won’t return to your business later.
There is much to learn about growing a real estate business and improving your client retention. For more assistance, don’t hesitate to reach out.